DIAMOND IN STYLE
Story Jewellery Co. is owned by jewellery professionals, since 1987. Excellent customer service has been the secret to the success of their work. you can have confidence that the highest standards of service and integrity will be maintained in our dealings with you.
It’s not often that we see such an exciting jewellery concept such as ‘Story Bracelets’ for women and ‘Aagaard’ jewellery (coming soon) for men. From this website you can see pictures videos, create a wish list, and shop for numerous bracelet and element styles creating a unique personal statement for yourself. There is also information on how to size your wrist to ensure you get the correct size bracelet and also care tips for looking after your purchase.
All our orders will ship within 24 -48 hours(subject to availability) .
If you have a question about Story, please don’t hesitate to ask via the Contact Us page.
We hope you enjoy this wonderful product.
1. Write in the first person
According to your school of thought, you may disagree with me. In fact, most of my first bios were written in the third person. Personally, I find that writing from the first person perspective creates a connection with your audience.
Tell me which sounds more engaging to you:
“Tracy Matthews’ passion for design started as a child.”
or
“My Passion for design started as a child.”
Writing in the third person is still correct and many people still do it. However, if you are just starting out and trying to engage your audience, try writing in the first person.
2. Open with something compelling about you!
The opening line on my artist bio goes something like this:
“One of my clients recently called me a jewelry visionary”
Compelling, right? I also love this opening line from Sapna Mehra:
“Over the years, I’ve learned that circumstances don’t determine who you are or who you can become.”
Make it interesting…no need to go straight into your education or your inspiration.
3. Avoid a list of facts
Yes, you may or may not be in a lot of stores and have your work worn by a lot of celebrities. You may also have certain credentials that are important to list. At the end of the day, too much information is just that, TMI.
Slip in your credentials, your accolades and your successes but make it interesting to read.
Here is a great example for Swati Jr. Jewelry:
“My work is an extension of who I am. As a yogi and Jyotishi (Vedic astrologer) as well as a Masters student of Body-centered Expressive Art Therapy, I am influenced greatly by consciousness, the cosmos, Nature, creativity, healing and uplifting others.”
4. Make it conversational and fun
Don’t bore your audience, make the tone conversational and keep the mood light. Have some fun!
A great example? Add personal stories like this adorable story from Cindy Wimmer of Sweet Bead Studio:
“In case you’re wondering just how I came up with the name, sweet bead studio, I have my oldest son to thank. We were driving along in the car talking about my new jewelry shop that was in the works. What to name it…hmm…that’s when he called out, “How about Sweet Beads?” I added “Studio” to it and my new shop was born! The brilliant little guy was only 5 at the time.”
5. Highlight what makes you an “original” designer or your process unique
One of the designers we worked with last year, Jeanne Verger, has such an awesome spirit. Her passion for design is evident in the way she writes about her journey.
“I loved the process of connecting to my heart, designing and knotting each gemstone and infusing them with positive intentions and affirmations.”
Sapna Mehra has an excellent example of her process as written about the process of creating Kundan:
“Gold becomes kundan only after passing through fire.
Kundan is a unique form of purified 24k gold that’s created by repeatedly firing gold at extreme temperatures till all impurities are burned away. The purified gold is pounded down, burnished into flowing ribbons of kundan and used to set gems into intricately enameled bases.”
So many designers have similar looks and processes. Highlight why you are different than everyone else. Ultimately, you will attract more of your DREAM clients this way.
Finally make sure you include a picture of yourself! People want to know the designers behind the brand!
Now it’s your turn! We want to hear from you! In the comments below, answer the following questions:
1. What is your biggest struggle in communicating your story?
2. Which of these tips will you implement today?
